Glowtician is a body positive med spa located in Boise, Idaho. The owner wanted bright, funky & retro. She wanted her business to stand out from the typical clean and modern aesthetics that med spas typically have. I was tasked with giving Glowtician a complete brand identity overhaul.
I helped her nail down the branding strategy, and then used that strategy to design a main logo, secondary logo and alternate logo, typography, colors, brand patterns, business cards, letterhead, referral card and social media assets.