Glowtician Branding Identity

The owner of Glowtician hired me to give her a complete brand identity overhaul. Glowtician is a body positive med spa located in Boise, Idaho. The owner wanted bright, funky & retro. She wanted her business to stand out from the typical clean and modern aesthetics that med spas typically have.

I was responsible for helping her nail down the branding strategy, and then using that strategy to design a main logo, secondary logo and alternate logo, typography, colors, brand patterns, business cards, letterhead, referral card and social media assets.